Prime Day 2025 has arrived, which means that starting today, Tuesday, July 8 through July 11 all the best deals of the summer season are happening during Amazon’s extra-special week. There are some pretty sweet deals to be found, currently on site in the sales sections—that our editors have handpicked for you, so you don’t have to scroll through endless pages. Take advantage of these deals now, across fashion and beautywith loads of limited-time markdowns that you have to snag while you can.
Vogue’s Guide to the Best Prime Day Deals 2025
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First, we are getting down to business in the fashion section, where you can find sales on a bevy of summer dresses from Ulla Johnson, Simon Miller, and Vince, ideal for the plethora of upcoming weddings you may have RSVP’d, or simply frolicking in the sun, gelato in hand, on the weekend. Next, score on our favorite, summertime wardrobe pieces, like our roundup of favorite denim pieces, or perhaps a contemporary pick—the breezy blouse from Ganni or the essential pleated trouser from Favorite Daughter in khaki are sure to be work wardrobe workhorses in your closet.
Moving on to our accessory sales essentialswhich means anything from a modern, raffia basket bag from Hat Attack, to Havaianas flip-flops (yes, they’re on sale!), and Ray-Ban Wayfarers—because let’s face it, you’ll probably lose another pair of sunglasses over the course of the summer. And the deals don’t stop there, don’t skimp on filling your cart up with incredible beauty buys, like the Oura Ring, T3 Aire 360 hair stylers, and plenty of must-have makeup and skincare deals, as Prime Day 2025 kicks into high gear.
Ready to hear (and see) more? Start perusing all our favorite, fashion and beauty deals, as we kick off Prime Day 2025. You’ll find Vogue favorites, ready to scoop up, right now.
The Very Best Prime Day Deals 2025, by Category
Prime Day Summer Dress Deals
Sundress season is in full swing, and you’re going to need plenty of solid options for workweekend, and of course, all of the season’s best events. Fill your cart now—before everyone else snags your sizes. You’ll find wedding guest dress options, such as A.L.C.’s printed midi dress or Ulla Johnson’s floral fantasy, while Simon Miller’s slinky, little mini dress, is the packable pick for your next trip. We are saying a big yes to these dresses!
Prime Day Denim Deals
Summer standbys always include denim and you are going to want to strike while the iron is hot on these deals. From our favorite baggy jeans from Levi’s that feel like you plucked them straight from a vintage store, to a designer denim jacket from Stella McCartney, and a cool girl-approved jean skirt from Frame, these are the pieces we plan to wear all summer long, and certainly transition them to fall when the time comes. Load on up!
Prime Day Deals on Summer Fashion
Who knew all the best contemporary brands would be in one place, and on sale? Shop the best markdowns of fashionable favorites such as Favorite Daughter best-selling trouser, Rag & Bone’s capri pants and By Malene Birger’s knitted skirt. Plus, seasonable updates like Baum Und Pferdgarten’s striped blouse, and a cute, puffy sleeved top from Ganni, mean you’re about to have some fresh options to work with in your closet, all at discounts galore. Is there a better feeling than a sale?
Prime Day Summer Accessories Deals
Grab all of summer’s best accessories deals, just as Prime Day kicks off. Standby favorites, such as Havaianas and Emme Parsons sandals, are high on our editors’ shopping lists, while contemporary handbag must-haves, like Staud’s mini Moon bag and Hat Attacks raffia shopper, are fail-proof options, you’re sure to wear over and over. Don’t forget those seasonal staples—like a straw sun hat (we adore Lack of Color) and Ray-Ban Wayfarers, the iconic sunglass style that never loses its cool-factor, at a fraction of the cost. What’s not to love?
Prime Day Wardrobe Essentials Deals
Loading up on the best basics? Right this way. Amazon’s fashion sale section has you covered with evergreen buys, on limited-time markdowns. Scoop up mainstays, including the Levi’s Ribcage jean, Madewell’s high-neck tank top in soft cotton, or Good American’s easy pullover. Think of this as your off-duty wardrobe road map, all supermodel-approved mainstays, you’ll live day in and day out in, so go ahead and grab a few of our favorites.
Prime Day Beauty Deals
If a wave of ferocious spring cleaning depleted your personal beauty supply, it’s time to refresh with the good stuff. Choose from on-sale skincaremakeup, haircare, and devices—the best Amazon has to offer, such as Ulike’s IPL hair removal devicewhich our beauty writer Conçetta Ciarlo recently tested and reviewed—or Biodance’s collagen-boosting face mask, which our senior beauty writer Kiana Murden has been a fan of since discovering it last Prime Day. Argan Oil of Morocco shampoo is a newly added discount, while Summer Fridays is offering never-before-seen deals. Don’t overlook the device section, either—Oura Ring and T3 are significantly reduced in price, much to our excitement.
Prime Day Deals on Summer Sets
What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC’s long-sleeved eyelet pick. And Ulla Johnson’s printed set is a must-have for anyone packing for an upcoming vacation—it’s going to look great over your favorite swimsuit, styled with a sun hat and leather slide.
Prime Day Swimwear Deals
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with this sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale, here. These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.
