Hilton Launches Outset Collection of Boutique Hotels

Today, Hilton unveiled Outset Collection, its new brand of one-of-a-kind boutique hotels.

Outset Collection by Hilton is designed to capture what travelers increasingly crave: hotels with personality, a sense of place, and experiences that don’t feel cookie-cutter. The company announced that the first 60 hotels in development will span small towns, trendy neighborhoods, and outdoor destinations in the U.S.

Each hotel will have distinct design aesthetics, architectural style, and on-site amenities. That means a boutique city stay may come with contemporary interiors and high-tech features, while a basecamp for outdoor adventure offers guests local guidebooks and trail snacks. Dining and guest experiences will also vary, depending on the destination and its local culture.

“Travel is all about discovery and the freedom to explore on your own terms,” Kevin Osterhaus, Hilton’s president of Global Lifestyle Brands, tells Travel + Leisure. “And that’s the inspiration behind Outset Collection—to help guests experience soulful, independent stays. From rugged, adventure outposts to hidden gems in the heart of the city, these hotels fit the place, not a mold. Each hotel shines on its own, with Hilton there as a trusted backbone.”

The first Outset Collection hotels will open for bookings in November, with stays beginning later this year. Debut locations include a basecamp for outdoor adventures in Moab, Utahand the Acme Hotel in Chicago’s River North neighborhood. Known for its playful design and offbeat personality, Acme has long been a traveler favorite, thanks in part to quirky touches like its Bunny Slope, a hot-tub cocktail lounge that guests can reserve for private parties.

Another benefit for travelers: all Outset Collection hotels will be integrated into Hilton’s global infrastructure, which includes its loyalty program, Hilton Honors. Members can earn and redeem points while staying at independent properties with distinctly local offerings, but come with the reassurance of a familiar brand.

Outset Collection is Hilton’s 25th brand and the eighth in its Lifestyle portfolio that also includes Graduate, Tempo, Tapestry Collection, Motto, NoMad, Curio Collection and Canopy.