This is not a drill: Amazon Prime Day 2025 has begun, which means starting today, Tuesday, July 8 through July 11, you can best believe great steals and deals on fashion and beauty are happening sitewide. As the first official day of Prime Day (there are four to be exact!), we went ahead and delved deep into all the Prime Day clothing deals taking place sitewide.
Vogue’s Guide to the Best Prime Day Clothing Deals:
With summer in full bloom, a little closet refresh is always welcomed. Now that heat waves are our new regular, you’re going to want a closet full of dressesto make those sweaty days all the more chicer—like Faithfull’s striped cotton maxi dress or By Malene Birger’s black one-shouldered take. Summer sets are another way to beat the heat—we spotted cute ones from Ulla Johnson and Cami NYC, all at incredible prices. Plus, vacation-ready picks to outfit you for the rest of the summer in style, from favorite fashion brands like Faithfull, Rosie Assouline, and Ganni—and swimsuits from Solid and Striped and Onia, all on markdowns.
The accessories section is also a treasure trove, where you’ll score big on summer sandals, sneakers, and more—all on-trend footwear buys for the season. Plus, those vacation outfits certainly need accompaniments—we’re grabbing beach bags from Hat Attack, Chan Luu embellished pearl hoop earrings, and Jenny Bird sunglasses for easy accessorizing on-the-go.
Now is the time to indulge in your summer fashion fixes—as long as you’re a Prime Member, start shopping Vogue’s favorite Prime Day clothing deals, all up for grabs starting now.
The Best Amazon Prime Day Deals 2025, by Fashion Category
In case you already know what you came for:
Prime Day 2025 Deals: Summer Dresses
Now that the high summer season is nearly upon us, dresses are heavy on our minds, in a big way—especially when they’re on sale. Choose from flirty floral numbers from Ulla Johnson and Loveshackfancy, striking enough for day or night, or an airy striped number from Faithfull or Madewell, ideal for sweltering days in the city. Add in a few, slinky satin numbers from By Malene Birger and Norma Kamali—the perfect wedding guest options, if we do say so ourselves—and your summer closet is upgraded.
Prime Day 2025 Deals: Summer Denim
Like most summer standbys, denim is always on our must-have list. Now is the time to snag those perfect, baggy Levi’s at a steal (so maybe grab more than one wash—they’re that good). Included in the mix is a denim jacket by Stella McCartney, ideal for summer nights under the stars, a trend-forward mini from Frame, to pair with everything from flip-flops to retro sneakers and a plain white T-shirtand Ecru jeans from Madewell—a summertime no-brainer.
Prime Day 2025 Deals: Summer Fashion
Get ‘em while they’re hot! Of the best deals in the fashion section, check out contemporary favorites in the tops department, like Sea’s irresistible eyelet tank, or Stine Goya’s poofy, short-sleeve blouse, then snag a few bottoms, such as Faithfull the Brand’s comfy high-waisted trousers, or Theory’s pleat-front shorts, to truly add some warm weather-appropriate goodness into your usual mix.
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Prime Day 2025 Deals: Summer Shoes
Time to stock up on the good stuff—and yes, we mean shoes, sandals, and more! From some of the season’s hottest sneakersincluding the bestselling Adidas Sambas, you’ll be hard-pressed to find as great deals on classics anywhere else. Plus, so many sandalsall yours for the picking! Take a peek at Stuart Weitzman’s thong heel, never-fail Havaianas flip-flopsor a classic Espadrille from Castañer—it’s the quintessential summer shoe!
Prime Day 2025 Deals: Summer Accessories
Elevate your look, with chic accessories galore, at can’t-miss prices this Prime Day 2025. Our eyes are on cool, Y2K-inspired sunglasses from Jenny Bird, with a tinted lens, plus loads of summer-coded, core classics, including an Ulla Johnson woven clutch, a Hat Attack raffia handbag, and baubles aplenty from Chan Luu and Lele Sadoughi, all with reduced pricing. Don’t skimp on seasonless staples on sale, either, like Madewell’s skinny leather belt, as seen above.
No-brainer purchases are always those classics you come back to, time and again. Here, we find the essentials—think classic blue jeans from Anine Bing, a classic blazer from Theory, and all the underpinnings—from tanks to T-shirts. They’re the kind of pieces that live in your closet forever, and will feel oh-so-good each and every time you put them on, especially when you know you got them at a great discount. Count these as some of our favorite Prime Day deals in the fashion offerings.
Prime Day 2025 Deals: Summer Sets
What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC’s long-sleeved eyelet pick. And Ulla Johnson’s printed set is a must-have for anyone packing for an upcoming vacation—it’s going to look great over your favorite swimsuit, styled with a sun hat and leather slide.
Prime Day 2025 Deals: Summer Swimwear
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with this sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale, here. These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.
